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If you’re feeling anticipation—and a little apprehension—with the start of 2025, you’re not alone. With political changes across the globe, unprecedented spending last Black Friday Cyber Monday, and AI developments coming in hot, the year has potential to be transformative for brands across industries. This year, the way you work, talk to your customers, and […]

Boost your brand’s insights with Klaviyo Extended ID and Shopify Pixel Sync. Capture 5-10% more events, transforming anonymous activity into actionable data for better performance.

Discover the best B2C marketing strategies for 2024. Learn how personalization, empathy, and innovative tactics can boost your business and connect with consumers.

Inspired by top-performing brands, here are 10 email marketing automation examples you can set up tomorrow to start generating more revenue.

Learn how to create personalized customer experiences from your reviews.

Learn how to appeal to subscribers with interest-based campaigns.

Learn how to test your way to more messages—and more revenue.

Learn how to automate SMS reminders to increase purchases during sales events.

Learn how to use AI to optimize sign-up form conversion.